Our story

Feed their potential

Show animals are bred, fed and nurtured to be champions, and Showmaster® products have been feeding winners since 1971. Every Showmaster® show feed and supplement is formulated to help your show animal grow strong, stay healthy and reach its full genetic potential.

Research, experience and an unrelenting commitment to superior animal nutrition are the hallmarks of our premium products. Showmaster® feeds and supplements are scientifically formulated and relentlessly tested to make sure that they deliver winning results at show time.

Showmaster® show feeds and supplements are here to help you win. Bring out your show animal’s greatest potential in competition with Showmaster® show feeds and supplements.

Feeding the potential of youth

Raising and competing show animals takes more than good nutrition. It takes dedication, determination and hard work—traits that are hallmarks of a leader. As a leading provider of nutrition products for show animals, Showmaster® also supports leadership training and educational opportunities for youth.

We believe that supporting education and showmanship helps create winners both inside and outside the ring. That’s why Showmaster® is proud to feed the potential of youth leaders through educational programs, The Showmaster® Rewards Program, event sponsorships, and FFA and 4-H support.