Show Calf Sales Edge™
A premium, complete feed for show calves, specially designed for beef heifers and steers from 300 to 700 pounds in bodyweight to prepare them for sale and/or to be used as a receiving ration afterward.
Why Show Calf Sales Edge™ feed is ideal for your show calves

Highly palatable formula encourages consumption and helps keep animals on feed, even in new and unfamiliar surroundings.
Carefully balanced energy, protein and fiber help lessen the risk of digestive disorders with a positive energy balance to support growth during periods of stress.
Fortified with the right balance of vitamins and minerals to help avoid the negative consequences of stress, specifically to:
- Support the immune system response (selenium, Vitamins A
and E).
- Help keep animals hydrated (potassium).
- Promote a healthy rumen microbial population to support feed intake and digestion.
- Support hair coat health and shine (key ingredients and nutrients).
- Support active nutrient supplies of amino-acid and specific trace mineral complexes for copper, zinc and manganese.
Moving animals to a sale or show, a new and unfamiliar environment or facility, and exposure to other animals are all significant forms of change that create stress in calves. That stress can compromise your calf’s appetite and health, which affects performance. Show Calf Sales Edge™ formula has been specially designed to support your show calves during times of stress.
Feeding Directions
Feeding directions
Use the feeding schedule as a guide to get your show calves off to a winning start. Be sure to gradually transition diets, adjust feed amounts accordingly and monitor body condition and performance closely.
- Feed Show Calf Sales Edge™ formula as the sole ration 15 to 30 days before and after the sale date.
- Actual intake will vary depending on the animal’s age and weight.
- After feeding the Show Calf Sales Edge™ formula, switch to the Show Calf Grower or Show Heifer Developer ration and continue on one of those rations through the growing period. For show steers, we recommend you switch to Show Calf Finisher formula a minimum of 120 days before the show date.
Receiving calves
Introduce Show Calf Sales Edge™ formula gradually over a three-day period as follows:
- Day 1: Feed hay free choice with five pounds of Show Calf Sales Edge™ feed per head, divided into two equal feedings.
- Day 2: Feed hay free choice with eight pounds of Show Calf Sales Edge™ feed per head, divided into two equal feedings.
- Day 3: Feed Show Calf Sales Edge™ feed free choice with free choice hay. Hay is optional after Day 5.
Feeding Schedule
Show Sales Edge™ feeding schedule
| Calf Weight | Show Sales Edge™ Formula (pounds as fed) |
|---|---|
| 300-400 pounds | 10-13 pounds per day |
| 400-500 pounds | 13-16 pounds per day |
| 500-600 pounds | 16-19 pounds per day |
| 600-700 pounds | 19-22 pounds per day |
This feed is available in medicated and non-medicated forms. Please refer to the attached tag for important information and instructions related to the medication (if any) in the bag.

